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I’ve started a new logo project for Orchestrated Home (orchestratedhome.com). He designed a serviceable and attractive logo for himself. Now he wants a logo that communicates what his company offers, and has the polish that a professional designer can create. Orchestrated Home sells home automation devices that can remotely control thermostats, sprinklers, appliances, etc. by a cell phone.

I’ll post all of the stages as the logo goes from concept to final.
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This client’s family bought an old home and is in the process of building a new one in its place to accommodate his family. This site’s purpose was to introduce his new neighbors to his family and their plans for the property.

4500parkridge.com

With Art Nacht’s help, I’ve completed his 3-page resume site this morning, and it is now live at artnacht.com. This is my first Web site design (and indeed freelance work) since I went into teaching full-time almost three years ago. I’m leaving high school teaching, and will be freelancing full-time again, in June. It is so good to be working on design again!

artnacht.com

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Based on my latest Blue Lobster illustration, I put together a new business card. But first, here’s the one I rushed so I could get it printed for a business conference a few weeks ago:

This was eye-catching at first, but I was disappointed to notice that when it was printed, the contact information was not easy to real. At all. I should have made it plain black text. If you make it difficult for someone to reach you, well you can bet they’ll skip it. In particular, the Web address is super-tiny. I knew right away that I’d need to design new cards and pay for a second printing job.

So this time I spend a great deal more time on the design. I also printed out the design at actual size on my home printer. Lesson learned: take my time, then proof, proof, and proof again.
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My first logo (on the left) was, frankly, created hastily in my eagerness to get this Web site up and running in late February. However, the primordial idea in my head was to have the lobster more dynamic, jetting backward through the water as lobsters do by swiftly scooping their telson (tail) under them. Lobsters walk forward and swim backward.

Now that I’ve a bit more time on my hands, I have the luxury to work on that initial concept still rolling around in my brain. I began a sketch tonight:

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