On July 9th, I posted here about my initial attempts at getting a marketing plan for BluLob off the ground. This is an update and a general impression of my experiences so far. If you find yourself mentioned here, please understand that I found everyone – with rare exception – to be personable and having the best intentions. That rare exception would be my first item: National Association of Professional Women.
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The last time I was freelancing, I was a very passive marketer. For the most part, I relied on people finding me online or through referrals. I managed to win and keep a few clients this way. However, as you can imagine I didn’t really make a living this way. It was lucky I was teaching and receiving students loans at the same time.
This time, I am committed to making my design studio very successful. I am pursuing marketing more aggressively than last time. I need to make sure not to spend all of my money right out of the gate, of course. I want to take a little bit of time to evaluate all my options and decide intelligently. Then gain the discipline to work as hard on getting new clients as I do working for my existing clients.
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“Neuro Web Design” (2009) by Susan M. Weinschenck, Ph.D. is published by New Riders, which publishes a number of the Web design books I have read. The focus of “Neuro Web Design” is to teach you how an understanding of how we make decisions can improve the effectiveness of the Web sites we design.
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