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I’ve started a new logo project for Orchestrated Home (orchestratedhome.com). He designed a serviceable and attractive logo for himself. Now he wants a logo that communicates what his company offers, and has the polish that a professional designer can create. Orchestrated Home sells home automation devices that can remotely control thermostats, sprinklers, appliances, etc. by a cell phone.

I’ll post all of the stages as the logo goes from concept to final.
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A member at PhotoshopForums.com asked how to add a pattern to an apple logo. Here’s a visual step-by-step guide to creating a logo image with a dimensional pattern on it.

 

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My first logo (on the left) was, frankly, created hastily in my eagerness to get this Web site up and running in late February. However, the primordial idea in my head was to have the lobster more dynamic, jetting backward through the water as lobsters do by swiftly scooping their telson (tail) under them. Lobsters walk forward and swim backward.

Now that I’ve a bit more time on my hands, I have the luxury to work on that initial concept still rolling around in my brain. I began a sketch tonight:

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