• portfolio
    This is the portfolio of Dawn Pedersen. I have been designing web sites, logos, marketing materials, and more, since 2000.
    I can draw pretty well too. Portfolio »
  • contact
    It’s easy to hire me! Email me at dawn@blulob.com, call me at (916) 320-1371, or fill out a short contact form. Contact »
  • blog
    I like to create design tutorials and write about design stuff. Check out my literary efforts here. Blog »
  • services
    An extensive list of the web design, graphic design, and art services I can provide you. Services »
  • about
    I live in Sacramento, California. I have a degree in art and I teach design classes. I have a husband, three cats, and a blue lobster. Here’s a little more about me. About »
  • 60 Lessons
    A work in progress. 45-minute art and design classes tailored for the classroom. 60 Lessons »

  BluLob design blog

How do you market a small design studio?

The last time I was freelancing, I was a very passive marketer. For the most part, I relied on people finding me online or through referrals. I managed to win and keep a few clients this way. However, as you can imagine I didn’t really make a living this way. It was lucky I was teaching and receiving students loans at the same time.

This time, I am committed to making my design studio very successful. I am pursuing marketing more aggressively than last time. I need to make sure not to spend all of my money right out of the gate, of course. I want to take a little bit of time to evaluate all my options and decide intelligently. Then gain the discipline to work as hard on getting new clients as I do working for my existing clients.

Read more »

Yet another Photoshop goof-off

I solicited high-res photos from my online friends on a message board, and the first responder gave me photos of his baby. “300″ is copyright Warner Brothers, not me!

On top is the original photo.

Beckett 300

Beckett 300

Another retouched photo to wind up the weekend

I had so much fun with the photo retouching I did yesterday, I did another one today. I found this photo on Google images and attempted to take 20 years off her. What do you think?

random lady

random lady

A fun photo retouch

This is just a quick post to share some Photoshop fun I had today. I found a random guy on Google and tweaked him a bit. The result is sort of graphic novel-ly.

Some Dude

Some Dude

6 Rules for Realistic Reflections in Photoshop

Reflected Phones

Reflected Phones

Made popular by Apple, the “wet table” reflection effect is now so prevalent that we hardly notice it. That is, unless it’s botched due to a misunderstanding of how real reflections work. Avoid making the most common reflection errors in Photoshop by following these six rules:
Read more »

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