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Category: Business

The cheapest motel does not mean the best value.

Our house is being fumigated this week because we have wood-boring beetle damage under the floors. Yes, this means the big circus tent over the house. So we are staying elsewhere.

Surviving at the Motel 6
I originally reserved 4 nights for us at Motel 6. I have no idea what I was thinking. It turns out that while Motel 6 is cheap to stay at, it has very little in the way of creature comforts. You get a bed, a bathroom, matchbook-sized soap, a small desk, air conditioning, and a 19″ TV. Plus unidentifiable stains in the carpet that could be chocolate or could be something else. Plus a “non-smoking room” that reeks of stale smoke. Then there’s the meth-addled chick who dug a cigarette butt out of the ashtray outside the front office, then tried picking up on my husband while I was walking beside him.
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Marketing update: good people (and scammers) are everywhere

On July 9th, I posted here about my initial attempts at getting a marketing plan for BluLob off the ground. This is an update and a general impression of my experiences so far. If you find yourself mentioned here, please understand that I found everyone – with rare exception – to be personable and having the best intentions. That rare exception would be my first item: National Association of Professional Women.
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How do you market a small design studio?

The last time I was freelancing, I was a very passive marketer. For the most part, I relied on people finding me online or through referrals. I managed to win and keep a few clients this way. However, as you can imagine I didn’t really make a living this way. It was lucky I was teaching and receiving students loans at the same time.

This time, I am committed to making my design studio very successful. I am pursuing marketing more aggressively than last time. I need to make sure not to spend all of my money right out of the gate, of course. I want to take a little bit of time to evaluate all my options and decide intelligently. Then gain the discipline to work as hard on getting new clients as I do working for my existing clients.

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