Logo Project for Orchestrated Home

By Dawn Pedersen · 04/17/2009 ·

Logo Revision 5 for Orchestrated Home

I’ve started a new logo project for Orchestrated Home (orchestratedhome.com). He designed a serviceable and attractive logo for himself. Now he wants a logo that communicates what his company offers, and has the polish that a professional designer can create. Orchestrated Home sells home automation devices that can remotely control thermostats, sprinklers, appliances, etc. by a cell phone.

I’ll post all of the stages as the logo goes from concept to final.

April 17, 2009

First I began with some loose sketches. Pencils sketches seem at first like they might add extra time and effort, but they actually save me time every time. Plus, by coming up with more ideas than I really need, I can cull out the ideas that don’t really captivate or are too detailed.

Logo Sketches for Orchestrated Home

Below are the six logo concepts I created yesterday.

Logo Concepts for Orchestrated Home

April 18, 2009

Here is the first revision, based on feedback asking me to “work with #1 and #3″, and for “the house to be personalized so as not to look like clip art. Possibly illustrating the house in a slightly cartoon like shape would do this” and “a more custom font.”

Logo Revision 1 for Orchestrated Home

April 26, 2009

Here is the second revision, based on feedback asking for “three fonts maybe each with a different color combo and seeing the logo with the text at the right in an example or two. Then tell me or show me how the logo would fit into a banner.”

Logo Revision 2 for Orchestrated Home

May 2, 2009

“These are really cool! We are very, very close.” A few color changes, and one rearrangement/font change.

Logo Revision 3 for Orchestrated Home

May 5, 2009

A few more font and color tweaks.

Logo Revision 4 for Orchestrated Home

May 8, 2009

The client asked me to round off the pinkie knuckle a bit more, reduce the boldness of the word “home”, and show some more shades of green. Almost done!