Designing a New Logo

Original Blue Lobster Logo
Now that I’ve a bit more time on my hands, I have the luxury to work on that initial concept still rolling around in my brain. I began a sketch tonight:

Sketch for Blue Lobster Logo Design
Next step: referencing my photos and the live model himself in his watery home, I will draw the pinch-happy creature in Illustrator. He’ll shoot out gusts of swirling water and bubbles. I’ll probably do further refinements like textures in Photoshop. Finally, I’ll rework the whole Web banner above to be better integrated, and with nicer-looking menu buttons.

Four Lobster Photos
Incidentally, the little guy’s name is Ocelot. My husband is Russian, and when he first heard the word ocelot he was so enamored with it that he named several things in our home Ocelot, including a house plant.
Update 3/26/09, 5:00PM
Here’s what I have so far in Illustrator. The sections of blue carapace are created using a gradient mesh and three shades of blue. The brown joints between the tail pieces employ a simple brown to gray linear gradient. The whitish swimmerettes under the tail use a radial gradient from white to light gray.

Logo, Work In Progress No. 1
Update 3/26/09, 9:00PM
More!

Logo, Work In Progress No. 2
Update 3/26/09, 10:00PM
Still more. He still needs spots.

Logo, Work In Progress No. 3
Update 3/28/09, 11:40AM
I think I’m finished!

Completed Blue Lobster Logo
Update 3/28/09, 2:10PM
I lied. I needed to pump up the amount of orange. I’m really happy with it now. I hope you are too.
Update 3/28/09, 8:00PM
The new banner is live! Yay!
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By kemagazine, 03/29/2009 @ 6:03 am
I love it!
blue and orange…perfect!
By Dawn Pedersen, 03/29/2009 @ 10:40 am
Thanks, kemagazine! Hey, I like your blog.
By Mchilly, 03/30/2009 @ 8:53 pm
Cool work!
By Dawn Pedersen, 03/31/2009 @ 5:01 pm
Thanks, Mchilly!