• portfolio
    This is the portfolio of Dawn Pedersen. I have been designing web sites, logos, marketing materials, and more, since 2000.
    I can draw pretty well too. Portfolio »
  • contact
    It’s easy to hire me! Email me at dawn@blulob.com, call me at (916) 320-1371, or fill out a short contact form. Contact »
  • blog
    I like to create design tutorials and write about design stuff. Check out my literary efforts here. Blog »
  • services
    An extensive list of the web design, graphic design, and art services I can provide you. Services »
  • about
    I live in Sacramento, California. I have a degree in art and I teach design classes. I have a husband, three cats, and a blue lobster. Here’s a little more about me. About »
  • 60 Lessons
    A work in progress. 45-minute art and design classes tailored for the classroom. 60 Lessons »

  BluLob design blog

The cheapest motel does not mean the best value.

Our house is being fumigated this week because we have wood-boring beetle damage under the floors. Yes, this means the big circus tent over the house. So we are staying elsewhere.

Surviving at the Motel 6
I originally reserved 4 nights for us at Motel 6. I have no idea what I was thinking. It turns out that while Motel 6 is cheap to stay at, it has very little in the way of creature comforts. You get a bed, a bathroom, matchbook-sized soap, a small desk, air conditioning, and a 19″ TV. Plus unidentifiable stains in the carpet that could be chocolate or could be something else. Plus a “non-smoking room” that reeks of stale smoke. Then there’s the meth-addled chick who dug a cigarette butt out of the ashtray outside the front office, then tried picking up on my husband while I was walking beside him.
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Marketing update: good people (and scammers) are everywhere

On July 9th, I posted here about my initial attempts at getting a marketing plan for BluLob off the ground. This is an update and a general impression of my experiences so far. If you find yourself mentioned here, please understand that I found everyone – with rare exception – to be personable and having the best intentions. That rare exception would be my first item: National Association of Professional Women.
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20 Free Resources for the Starving Artist

The following is a guest post from Karen Schweitzer, who writes for OnlineColleges.net.

20 Free Resources for the Starving Artist

Launching your art career doesn’t have to be a costly adventure. The Internet provides an abundance of free education, communities, and galleries specifically for beginning artists. Here is a list of 20 resources to get you started:

Free Education & Tutorials

ArtGraphica
ArtGraphica is a free traditional art tutorial site that runs on this principle: with the right motivation and skill anyone can create art. The site provides lessons and commercial tutorials in charcoal, ink, pastel, graphite, watercolors, and acrylics.

Art of Color
The Massachusetts Institute of Technology offers this free online course to help self-learners understand the science of color. The course teaches students about the history, interaction, and psychology of color.

About.com
The About.com Guide to Painting offers an extensive online guide to painting. This site discusses everything from technical strategies to exhibiting and selling work.
Read more »

How do you market a small design studio?

The last time I was freelancing, I was a very passive marketer. For the most part, I relied on people finding me online or through referrals. I managed to win and keep a few clients this way. However, as you can imagine I didn’t really make a living this way. It was lucky I was teaching and receiving students loans at the same time.

This time, I am committed to making my design studio very successful. I am pursuing marketing more aggressively than last time. I need to make sure not to spend all of my money right out of the gate, of course. I want to take a little bit of time to evaluate all my options and decide intelligently. Then gain the discipline to work as hard on getting new clients as I do working for my existing clients.

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Yet another Photoshop goof-off

I solicited high-res photos from my online friends on a message board, and the first responder gave me photos of his baby. “300″ is copyright Warner Brothers, not me!

On top is the original photo.

Beckett 300

Beckett 300

fllow the lobster
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